Bank of America is public, listed as BAC on NYSE, in Banking and consumer credit.
What it sells: mortgages, credit cards, Merrill wealth management, auto loans.
In the language of this map it serves 5 solutions — Mortgage, Home equity loans and lines of credit, Starter and secured credit cards, Auto loans and leases and Financial advisors — which between them relieve 7 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Need a shared home before you can afford to own one
- The home that fit two does not fit three
- The wealth is in the house and cannot be spent
- Care costs more per year than most people saved
- No history, so no one will lend
- Get to work without a parent's car
- Retirement is now visible and must be funded from what remains