Need a shared home before you can afford to own one. Two people need more space than one, years before they have saved the price of it.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the household, continuously, and rates 5 out of 5 for the pressure it exerts.
It comes from Shelter and Scarce resources meeting the demands of Household formation. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 3 ways: Rental housing, Mortgage and First-time buyer programs
Those answers were not free. Between them they created 6 further frictions, which is where the next layer of industries comes from.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.