Care costs more per year than most people saved. A nursing home can consume a lifetime's savings in a few years.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the family, continuously, and rates 5 out of 5 for the pressure it exerts.
It comes from Scarce resources meeting the demands of Decline. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 4 ways: Home equity loans and lines of credit, Long-term care insurance, Reverse mortgage and Means-tested public care funding
Those answers were not free. Between them they created 2 further frictions, which is where the next layer of industries comes from.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.