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The Human Atlasby Eonira
Trend

Sports as the last live media asset

Stage
Scaling
Horizon
2020–2035

Sports as the last live media asset. Streaming platforms pay record rights fees; women's sports and betting expand the audience; teams become sovereign-wealth trophies.

Scaling Compounding now. Evidence is visible in company results and data. Largest effect expected 2020–2035.

Second-order effects

Cable's final bundle unravels; leagues become media companies; youth sports professionalise further; the fan pays through subscriptions and bets rather than tickets.

Reference — sportsbusinessjournal.com ↗

Its neighbourhood

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Frictions it intensifies

These pressures get worse, or reach more people.

Solutions it accelerates

Solutions it threatens

Sectors it reshapes

How to track it

If this trend is real, these are the numbers that will show it first.

Companies it favours