Alphabet is public, listed as GOOGL on NASDAQ, in Technology and media.
What it sells: Google Photos, Family Link, Google Calendar, YouTube Kids, Inactive Account Manager.
In the language of this map it serves 6 solutions — Photo storage and sharing, Parental controls and screen-time software, Shared calendar apps, Children's television and video, Digital legacy and account inheritance tools and Remote and hybrid work — which between them relieve 10 human frictions.
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Childhood passes; someone must keep it
- Screens hold attention better than parents can
- Endless quantified comparison with everyone
- Bullying, predators, and permanent records
- Coordinate two schedules, chores, and money in one dwelling
- Practices, games, and gear consume the family calendar and budget
- Coordinate four schedules, three meals, and a dozen activities
- The child must play, and cannot be left to do it alone
- Everything owned must go to someone
- Space was bought with hours on the road