Screens hold attention better than parents can. Created by children's media and games: a new thing to ration.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the parent, continuously, and rates 4 out of 5 for the pressure it exerts.
It is rooted in Safety and Belonging.
This friction did not arise on its own. It was created by Video games — a solution to an earlier problem that produced this one.
The market has answered it in 2 ways: Parental controls and screen-time software and Music lessons, art classes, and enrichment activities
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
3 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- FrictionScreens hold attention better than parents can
- SolutionVideo games
- FrictionThe child must play, and cannot be left to do it alone
- Life phaseChildhood
- Rooted inBelonging
- Rooted inSafety
- Rooted inScarce time
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.