Bullying, predators, and permanent records. Created by social platforms: the playground now has no edges and no supervision.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the parent, continuously, and rates 4 out of 5 for the pressure it exerts.
It is rooted in Safety.
This friction did not arise on its own. It was created by Social media — a solution to an earlier problem that produced this one.
The market has answered it in 2 ways: Parental controls and screen-time software and Content moderation and reporting systems
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
3 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- FrictionBullying, predators, and permanent records
- SolutionSocial media
- FrictionRank among peers, visibly, every day
- Life phaseAdolescence
- Rooted inBelonging
- Rooted inSafety
- Rooted inStatus
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.