Childhood passes; someone must keep it. Photos, videos, and rituals against forgetting.
This is a want. Something a person cannot stop feeling. Discretionary in theory, relentless in practice — status and belonging live here. It is felt by the parent, continuously, and rates 3 out of 5 for the pressure it exerts.
It comes from Belonging and Mortality meeting the demands of Parenthood. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 3 ways: School and milestone photography, Photo storage and sharing and Family travel and theme parks
Its neighbourhood
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Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.