Beer, wine, and spirits. The oldest social lubricant, now in structural decline among the young.
It is an entire industry.
It exists to relieve Meals become social life. That is the whole reason it is here: nothing enters this map without a human problem behind it.
It could not exist without Consumer product safety regulation. These are the quiet preconditions — remove any one and the solution stops working.
Solving that problem created new ones: Drinking costs health, money, and control. Follow those and you find the next generation of products built on top of this one.
6 organisations in this map sell it, 6 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionBeer, wine, and spirits
- FrictionMeals become social life
- Life phaseEarly adulthood
- Rooted inBelonging
- Rooted inHunger
Relieves
Created these new problems
Second-order frictions. This is where most of the modern economy actually lives.
Requires
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| AB InBev | $120B | public · ABI | Budweiser, Corona, Stella Artois |
| Diageo | $55B | public · DGE | Johnnie Walker, Guinness, Smirnoff |
| Heineken | $45B | public · HEIA | Heineken, Heineken 0.0 |
| Ambev | $30B | public · ABEV | beer in Latin America |
| Constellation Brands | $30B | public · STZ | Modelo, Corona (US) |
| Pernod Ricard | $25B | public · RI | Absolut, Jameson, Martell |