Drinking costs health, money, and control. Created by alcohol: the second-largest preventable cause of death.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the individual, continuously, and rates 3 out of 5 for the pressure it exerts.
It is rooted in Safety and Scarce resources.
This friction did not arise on its own. It was created by Beer, wine, and spirits — a solution to an earlier problem that produced this one.
The market has answered it in 2 ways: Addiction treatment and recovery and Non-alcoholic beer, spirits, and functional drinks
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
3 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- FrictionDrinking costs health, money, and control
- SolutionBeer, wine, and spirits
- FrictionMeals become social life
- Life phaseEarly adulthood
- Rooted inBelonging
- Rooted inHunger
- Rooted inSafety
- Rooted inScarce resources
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.