Non-alcoholic beer, spirits, and functional drinks. The sober-curious market.
It is an entire industry.
It exists to relieve Drinking costs health, money, and control and Eating becomes a medical decision. That is the whole reason it is here: nothing enters this map without a human problem behind it.
It could not exist without Packaged food manufacturing. These are the quiet preconditions — remove any one and the solution stops working.
4 organisations in this map sell it, 3 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionNon-alcoholic beer, spirits, and functional drinks
- FrictionEating becomes a medical decision
- Life phaseMidlife
- Rooted inHunger
- Rooted inSafety
Relieves
Requires
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| Coca-Cola | $300B | public · KO | Coca-Cola, Fairlife, Costa |
| AB InBev | $120B | public · ABI | Budweiser, Corona, Stella Artois |
| Heineken | $45B | public · HEIA | Heineken, Heineken 0.0 |
| Athletic Brewing | $0.8B | private | non-alcoholic craft beer |