Amazon is public, listed as AMZN on NASDAQ, in Food and grocery.
What it sells: Amazon.com, Prime, Subscribe & Save, Amazon Fresh, Amazon Photos, One Medical.
In the language of this map it serves 6 solutions — Diaper subscription delivery, Grocery delivery and bulk retail, Baby registries and showers, Photo storage and sharing, Urgent care clinics and Baby gear retail — which between them relieve 9 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Manage waste many times a day for two years
- Coordinate four schedules, three meals, and a dozen activities
- Two people must eat together, every day
- Feed four or five people on a budget, every day
- Eat well on a fixed income, often alone
- A newborn needs a house full of equipment at once
- Childhood passes; someone must keep it
- Someone in the house is always sick
- Illness or injury can arrive on any day of any phase