Baby registries and showers. Distribute the startup cost across the social network.
It is an unpaid social practice.
It exists to relieve A newborn needs a house full of equipment at once. That is the whole reason it is here: nothing enters this map without a human problem behind it.
It could not exist without Smartphones and internet. These are the quiet preconditions — remove any one and the solution stops working.
3 organisations in this map sell it, 2 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionBaby registries and showers
- FrictionA newborn needs a house full of equipment at once
- Life phaseInfancy
- Rooted inScarce resources
- Rooted inShelter