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The Human Atlasby Eonira
Sector

Education and credentials

Sorting, training and certifying people for the phase that comes next. Education is sold on a promise about the future, which makes it unusually vulnerable to a change in what the future rewards — the reason AI, apprenticeships and the demographic cliff all threaten it at once.

30solutions
12public companies
20private, mutual, nonprofit, state
$56Bpublic market value

Its neighbourhood

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Public companies

OrganisationMarket valueProductsServes
Duolingo DUOL$15Blanguage app, Duolingo ABC, Duolingo MathEducational toys and learning apps, Lifelong learning and senior education
Pearson PSON$10Btextbooks, Pearson VUE testing, virtual schoolsStandardised tests, Secondary school, Bootcamps and professional certifications
New Oriental Education EDU$9Btutoring, test prep, study abroadTutoring, Test preparation, Language schools and apps
Stride (K12) LRN$6Bonline public and private K-12 schools, career learningPrimary school, Secondary school, Homeschooling
Grand Canyon Education LOPE$5Bonline university servicesUniversity, Reskilling and mid-career training
Kaplan (Graham Holdings) GHC$4Btest prep, professional certification, university partnershipsTest preparation, Bootcamps and professional certifications
McGraw Hill MH$3BK-12 and higher-ed curriculum, AI tutoringSecondary school, AI tutors
Coursera COUR$1.5Bonline courses, professional certificates, degreesBootcamps and professional certifications, Reskilling and mid-career training, Lifelong learning and senior education
Udemy UDMY$1Bonline coursesBootcamps and professional certifications, Lifelong learning and senior education
Scholastic SCHL$0.7Bchildren's books, book fairs, classroom magazinesBooks and publishing, Educational toys and learning apps
Nerdy (Varsity Tutors) NRDY$0.3Blive online tutoringTutoring, Test preparation
Chegg CHGG$0.15Bhomework help, textbook rentalTutoring

Private, mutual, nonprofit and state

OrganisationValuationProductsServes
College BoardSAT, AP exams, CSS ProfileStandardised tests
ETSGRE, TOEFL, PraxisStandardised tests
The Princeton ReviewSAT/ACT prep, Tutor.comTest preparation, Tutoring
Kumonafter-school math and reading centresTutoring, Music lessons, art classes, and enrichment activities
Nord Anglia Education$14Binternational private schoolsPrivate schools
General Assemblycoding and data bootcampsBootcamps and professional certifications, Reskilling and mid-career training
Guild$4.4Bemployer-funded education benefitsReskilling and mid-career training, Scholarships and grants
IvyWisecollege admissions counsellingAdmissions consulting
Harvard Business SchoolMBA, executive educationExecutive education and MBAs, University
AAAdriver education, roadside assistance, senior driving programmesDriving schools, Older-driver licence testing
Goldfish Swim Schoolchildren's swim lessons franchiseSwimming lessons
School of Rockmusic lessons franchiseMusic lessons, art classes, and enrichment activities
Scouting Americascouting programmesScouting and youth organisations
Khan Academyfree courses, Khanmigo AI tutorAI tutors, Tutoring
Benessecorrespondence education, nursing homesTutoring, Nursing homes
American Association of Community Colleges (members)1, 000+ community collegesCommunity college, Vocational and technical schools, Lifelong learning and senior education
ACTACT test, WorkKeysStandardised tests
Outschool$3Blive online classes for kidsMusic lessons, art classes, and enrichment activities, Homeschooling
ClassDojo$1.25Bclassroom communication app, Dojo TutorPrimary school, Tutoring, Parent groups and communities
Mathnasiummath learning centresTutoring

Solutions in this sector

Trends reshaping it

Market factors that move it most