Bootcamps and professional certifications. A shorter, narrower signal for a specific job.
It is an entire industry.
It exists to relieve Acquire a credential that employers will accept. That is the whole reason it is here: nothing enters this map without a human problem behind it.
5 organisations in this map sell it, 4 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionBootcamps and professional certifications
- FrictionAcquire a credential that employers will accept
- Life phaseEarly adulthood
- Rooted inStatus
- Rooted inUncertainty
Relieves
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| Pearson | $10B | public · PSON | textbooks, Pearson VUE testing, virtual schools |
| Kaplan (Graham Holdings) | $4B | public · GHC | test prep, professional certification, university partnerships |
| Coursera | $1.5B | public · COUR | online courses, professional certificates, degrees |
| Udemy | $1B | public · UDMY | online courses |
| General Assembly | private | coding and data bootcamps |