Rocket Companies is public, listed as RKT on NYSE, in Banking and consumer credit.
What it sells: Rocket Mortgage, Redfin, Mr. Cooper servicing, Rocket Money.
In the language of this map it serves 5 solutions — Mortgage, Mortgage refinancing, Property listing platforms, Real estate brokerage and Budgeting and bill-split apps — which between them relieve 9 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Need a shared home before you can afford to own one
- The home that fit two does not fit three
- The wealth is in the house and cannot be spent
- Locate a suitable dwelling among opaque options
- Coordinate two schedules, chores, and money in one dwelling
- Manage income, taxes, and bills for the first time
- Strangers sharing bills, chores, and a fridge
- Divide shared expenses fairly
- Pooled money produces disputes and asymmetry