Small business loans and lines of credit. Borrow against the business instead of the home.
It is a financial instrument.
It exists to relieve Most new businesses fail, taking the founder's savings. That is the whole reason it is here: nothing enters this map without a human problem behind it.
It could not exist without Banking system. These are the quiet preconditions — remove any one and the solution stops working.
1 organisations in this map sell it, 1 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
4 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionSmall business loans and lines of credit
- FrictionMost new businesses fail, taking the founder's savings
- SolutionStarting a business
- FrictionEarning has peaked and the ladder has run out
- Life phaseMidlife
- Rooted inScarce resources
- Rooted inStatus
- Rooted inUncertainty
Relieves
Requires
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| JPMorgan Chase | $800B | public · JPM | Chase mortgages, Chase credit cards, auto finance |