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The Human Atlasby Eonira
Solution

Starting a business

Kind
an unpaid social practice
Sector
Work, staffing, and employment

Starting a business. Leave the ladder and build one.

It is an unpaid social practice.

It exists to relieve Earning has peaked and the ladder has run out. That is the whole reason it is here: nothing enters this map without a human problem behind it.

It could not exist without Corporate law. These are the quiet preconditions — remove any one and the solution stops working.

Solving that problem created new ones: Most new businesses fail, taking the founder's savings. Follow those and you find the next generation of products built on top of this one.

3 organisations in this map sell it, 3 of them publicly listed.

Its neighbourhood

Everything this entry connects to directly. Click any point to follow it.

The line back to a human being

2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.

  1. SolutionStarting a business
  2. FrictionEarning has peaked and the ladder has run out
  3. Life phaseMidlife
  4. Rooted inStatus
  5. Rooted inUncertainty

Relieves

Created these new problems

Second-order frictions. This is where most of the modern economy actually lives.

Requires

Who sells it

OrganisationValueTypeProducts
Intuit$200Bpublic · INTUTurboTax, Credit Karma, QuickBooks
Shopify$180Bpublic · SHOPe-commerce platform, Shop Pay
LegalZoom$2Bpublic · LZLLC formation, wills, trusts