Most new businesses fail, taking the founder's savings. Created by entrepreneurship: the household's balance sheet is now the firm's.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the individual, once in a lifetime, and rates 4 out of 5 for the pressure it exerts.
It is rooted in Scarce resources and Uncertainty.
This friction did not arise on its own. It was created by Starting a business — a solution to an earlier problem that produced this one.
The market has answered it in 3 ways: Limited liability entities, Small business loans and lines of credit and Business insurance
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
3 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- FrictionMost new businesses fail, taking the founder's savings
- SolutionStarting a business
- FrictionEarning has peaked and the ladder has run out
- Life phaseMidlife
- Rooted inScarce resources
- Rooted inStatus
- Rooted inUncertainty
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.