Intuit is public, listed as INTU on NASDAQ, in Technology and media.
What it sells: TurboTax, Credit Karma, QuickBooks, Mailchimp.
In the language of this map it serves 3 solutions — Tax preparation software and services, Credit score and Starting a business — which between them relieve 7 human frictions.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Manage income, taxes, and bills for the first time
- The state takes a share every year and must be told exactly what
- Tenant may damage the unit or stop paying
- No history, so no one will lend
- Borrower may not repay
- Prove reliability to strangers with no track record
- Earning has peaked and the ladder has run out