Tenant may damage the unit or stop paying. Created by rental housing: the owner hands the asset to a stranger.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the landlord, continuously, and rates 3 out of 5 for the pressure it exerts.
It is rooted in Uncertainty.
This friction did not arise on its own. It was created by Rental housing — a solution to an earlier problem that produced this one.
The market has answered it in 2 ways: Credit score and Security deposit
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
3 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- FrictionTenant may damage the unit or stop paying
- SolutionRental housing
- FrictionNeed a shared home before you can afford to own one
- Life phaseHousehold formation
- Rooted inScarce resources
- Rooted inShelter
- Rooted inUncertainty
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.