Home care and home health aides. Paid hands in the person's own house.
It is an entire industry.
It exists to relieve Cannot manage washing, dressing, eating, or moving alone, Children and parents need care at the same time, Parents need care and money you may not have, Incontinence and dependence strip dignity and Cannot shop, cook, chew, or swallow. That is the whole reason it is here: nothing enters this map without a human problem behind it.
It could not exist without Caregiver labour market and Healthcare licensing and regulation. These are the quiet preconditions — remove any one and the solution stops working.
Solving that problem created new ones: Not enough people will do this work at this wage. Follow those and you find the next generation of products built on top of this one.
8 organisations in this map sell it, 4 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionHome care and home health aides
- FrictionCannot manage washing, dressing, eating, or moving alone
- Life phaseDecline
- Rooted inSafety
- Rooted inShelter
Relieves
Created these new problems
Second-order frictions. This is where most of the modern economy actually lives.
Requires
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| UnitedHealth Group | $300B | public · UNH | employer and individual plans, Medicare Advantage, Optum Rx PBM |
| Humana | $30B | public · HUM | Medicare Advantage, Part D plans, CenterWell home health |
| Addus HomeCare | $2B | public · ADUS | personal care, home health, hospice |
| Aveanna Healthcare | $1.5B | public · AVAH | pediatric and adult home care |
| Honor (Home Instead) | $1.25B | private | Home Instead in-home care franchise, Honor care platform |
| Care.com | private | nanny, babysitter, and senior caregiver marketplace | |
| Right at Home | private | in-home senior care franchise | |
| Nichii Holdings | private | nursing care, childcare, medical staffing |