Care.com is private, owned by IAC, in Childcare, eldercare, and senior living.
What it sells: nanny, babysitter, and senior caregiver marketplace.
In the language of this map it serves 4 solutions — Nannies and au pairs, Babysitting, Home care and home health aides and Companion and visiting services — which between them relieve 9 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Someone must watch the infant every hour, but someone must also earn
- Children need hours that careers also need
- No time left for the relationship that started it
- Cannot manage washing, dressing, eating, or moving alone
- Children and parents need care at the same time
- Parents need care and money you may not have
- Incontinence and dependence strip dignity
- Cannot shop, cook, chew, or swallow
- Cannot leave the house; the world stops coming