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The Human Atlasby Eonira
Market factor

The K-shaped consumer

Impact tier
3 — Flows and mechanics
Category
Consumer and housing
Watch
Spending and sentiment by income tercile; luxury versus dollar-store results
Frequency
monthly
Effect lasts
months

The K-shaped consumer. Aggregates hide a split: asset owners spend, wage earners retrench; retailers report the two economies in the same week.

What to watch: Spending and sentiment by income tercile; luxury versus dollar-store results. It arrives monthly, and the effect typically lasts months.

It sits in tier 3 — Flows and mechanics: Moves prices without changing anything fundamental, on horizons from hours to weeks. Who is forced to buy or sell, and when. Ignore this tier and market moves will regularly look inexplicable.

Primary source — bankofamericainstitute.com ↗

Its neighbourhood

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What moves it

Chains it would confirm

Sectors it moves most

Trends tracked by this

Also in Consumer and housing