SoFi Technologies is public, listed as SOFI on NASDAQ, in Banking and consumer credit.
What it sells: student loan refinancing, personal loans, mortgages, SoFi Invest, checking.
In the language of this map it serves 5 solutions — Student loan refinancing, Student loans, Digital-first banks, Mortgage and Robo-advisors — which between them relieve 7 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Debt that arrives before the income does
- The credential costs more than the student has
- Manage income, taxes, and bills for the first time
- Pay, get paid, and send money to family
- Need a shared home before you can afford to own one
- The home that fit two does not fit three
- The advisor is paid by someone other than the client