Digital-first banks. Banking for people who have never entered a branch.
It is a product you buy.
It exists to relieve Manage income, taxes, and bills for the first time and Pay, get paid, and send money to family. That is the whole reason it is here: nothing enters this map without a human problem behind it.
It could not exist without Banking system, Smartphones and internet, Cloud computing and data centres and Cybersecurity. These are the quiet preconditions — remove any one and the solution stops working.
It competes with Stablecoins and digital wallets for the same friction.
11 organisations in this map sell it, 9 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionDigital-first banks
- FrictionManage income, taxes, and bills for the first time
- Life phaseEarly adulthood
- Rooted inScarce resources
- Rooted inUncertainty
Relieves
Requires
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| MercadoLibre | $120B | public · MELI | e-commerce, Mercado Pago, credit |
| Banco Santander | $110B | public · SAN | retail banking, auto finance, Openbank |
| Revolut | $75B | private | neobank, Revolut <18, crypto |
| Nu Holdings | $70B | public · NU | digital bank in Brazil, Mexico, Colombia |
| Block | $45B | public · XYZ | Cash App, Square, Afterpay |
| SoFi Technologies | $20B | public · SOFI | student loan refinancing, personal loans, mortgages |
| Wise | $15B | public · WISE | cross-border transfers, multi-currency account |
| Chime | $10B | public · CHYM | Chime checking, Credit Builder card, SpotMe |
| H&R Block | $8B | public · HRB | tax preparation, Spruce banking |
| Safaricom | $8B | public · SCOM | M-Pesa mobile money, mobile network |
| Monzo | $6B | private | UK neobank |