BNP Paribas is public, listed as BNP on Euronext Paris, in Banking and consumer credit.
What it sells: retail banking, consumer finance, Arval leasing.
In the language of this map it serves 3 solutions — Mortgage, Auto loans and leases and Starter and secured credit cards — which between them relieve 4 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.