Edward Jones is private, in Capital markets and wealth management.
What it sells: branch-based financial advice, IRAs, 529 plans.
In the language of this map it serves 3 solutions — Financial advisors, Retirement planning services and Tax-advantaged education savings plans — which between them relieve 6 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.