A child costs a house over eighteen years. Food, clothes, care, school, activities, and the bigger home — for each child.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the parent, continuously, and rates 5 out of 5 for the pressure it exerts.
It comes from Scarce resources meeting the demands of Parenthood. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 4 ways: Tax-advantaged education savings plans, Hand-me-downs and secondhand children's markets, Child tax credits and family benefits and Warehouse and bulk retail
Its neighbourhood
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Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.