The most expensive years are far off but must be paid for early

The most expensive years are far off but must be paid for early. Higher education costs are visible a decade out and compound against you.

This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the parent, continuously, and rates 3 out of 5 for the pressure it exerts.

It comes from Scarce resources and Uncertainty meeting the demands of Childhood. The constants never change; the phase decides which of them presses hardest.

The market has answered it in 1 ways: Tax-advantaged education savings plans