Acorns is private, in Capital markets and wealth management.
What it sells: micro-investing, Acorns Early for kids.
In the language of this map it serves 3 solutions — Robo-advisors, Teen debit cards and allowance apps and Tax-advantaged education savings plans — which between them relieve 7 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- The advisor is paid by someone other than the client
- Want money of your own before you can earn much
- Teach a child what money is before it costs them
- The most expensive years are far off but must be paid for early
- The credential costs more than the student has
- A child costs a house over eighteen years
- Want a role in the grandchildren's lives