Digital Native, Longevity, Climate Anxiety: The Three Life Phases Nobody’s Built For
Emma Raducanu turned eighteen on November 13, 2020 — deep in a global pandemic, in a world of…
Why AI Makes the Human Constant More Valuable, Not Less
By the end of January 2023 — roughly two months after its public launch — ChatGPT had reached 100…
The $1.3 Trillion Problem Nobody’s Pricing Right
On May 2, 2023, U.S. Surgeon General Vivek Murthy released an 82-page advisory with a title that…
What $70 Billion in Baby Formula Has in Common With $79 Billion in Sneakers
On the night of March 1, 1932, twenty-month-old Charles Lindbergh Jr. was lifted from his crib…
The Four-Stage Feedback Loop: Why Some Industries Eat Their Own Progress
Ideas become products. Products become industries. Industries become instruments. Instruments…
The Anatomy of an Idea: The 8 Steps From Friction to Industry
Every idea in history, from the earliest stone tool to the latest artificial intelligence, shares…
The Iceberg Model: Why Most Product Ideas Solve the Wrong Problem
By 2000, late fees made up roughly $800 million of Blockbuster’s annual revenue — sixteen…
The Six-Step Framework for Turning Any Human Friction Into a Business
One investor told Airbnb’s founders exactly what he thought of their idea: “You guys…
Six Weeks After Lehman Brothers Collapsed, Bitcoin Was Born
On September 15, 2008, Lehman Brothers filed for bankruptcy and the global financial system came…
The $79-a-Year Idea That Came From an Amazon Suggestion Box
In 2004, an Amazon software engineer named Charlie Ward was annoyed. He kept having to click an…
