Pets. A dependent that is glad to see you.
It is an entire industry.
It exists to relieve Friends and spouse begin to die. That is the whole reason it is here: nothing enters this map without a human problem behind it.
Solving that problem created new ones: Pets get sick and vets are expensive. Follow those and you find the next generation of products built on top of this one.
9 organisations in this map sell it, 7 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionPets
- FrictionFriends and spouse begin to die
- Life phaseRetirement
- Rooted inBelonging
- Rooted inMortality
Relieves
Created these new problems
Second-order frictions. This is where most of the modern economy actually lives.
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| Nestlé | $250B | public · NESN | Gerber, NAN, Purina |
| Colgate-Palmolive | $75B | public · CL | toothpaste, Hill's pet food |
| Zoetis | $70B | public · ZTS | animal medicines, Librela, Apoquel |
| IDEXX Laboratories | $45B | public · IDXX | veterinary diagnostics |
| Chewy | $15B | public · CHWY | pet supplies, pet pharmacy, pet insurance |
| Unicharm | $15B | public · 8113 | diapers, adult incontinence, feminine care |
| Freshpet | $3B | public · FRPT | refrigerated pet food |
| Rover | $2.3B | private | pet sitting and walking marketplace |
| Mars | private | Banfield and VCA vet clinics, Royal Canin, Pedigree |