Mars is private, in Food and grocery.
What it sells: Banfield and VCA vet clinics, Royal Canin, Pedigree, M&M's, Kellanova.
In the language of this map it serves 3 solutions — Pets, Children's packaged food and Pet insurance — which between them relieve 3 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.