Carry and deliver a child safely
Historically the most dangerous thing a woman did.
4 solutions built for it
Obstetrics and hospital birth, Prenatal testing and imaging, Doulas, midwives, and birth classes and Maternity clothing and products.
Where Mortality meets Parenthood. Everyone dies, and unusually among animals, knows it in advance. That advance knowledge is what makes life insurance, wills, trusts, hospice, monuments, and religion possible. Mortality is also the only constant that produces businesses serving people who no longer exist, paid fo…
3 frictions
The children must be provided for if a parent dies
Dependents change what death costs.
4 solutions built for it
Term life insurance, Disability insurance, Wills and estate planning and Guardianship designation.
Childhood passes; someone must keep it
Photos, videos, and rituals against forgetting.
3 solutions built for it
School and milestone photography, Photo storage and sharing and Family travel and theme parks.