Carry and deliver a child safely. Historically the most dangerous thing a woman did.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the parent, once in a lifetime, and rates 5 out of 5 for the pressure it exerts.
It comes from Mortality, Reproduction and Safety meeting the demands of Parenthood. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 4 ways: Obstetrics and hospital birth, Prenatal testing and imaging, Doulas, midwives, and birth classes and Maternity clothing and products
Those answers were not free. Between them they created 1 further frictions, which is where the next layer of industries comes from.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.