Lifelong medication at monopoly prices. Created by chronic pharma: the cure becomes a subscription.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the individual, continuously, and rates 4 out of 5 for the pressure it exerts.
It is rooted in Scarce resources and Safety.
This friction did not arise on its own. It was created by Chronic-condition pharmaceuticals — a solution to an earlier problem that produced this one.
The market has answered it in 2 ways: Generic drugs and Pharmacy benefit managers and drug plans
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
3 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- FrictionLifelong medication at monopoly prices
- SolutionChronic-condition pharmaceuticals
- FrictionThe body starts to fail in ways it did not before
- Life phaseMidlife
- Rooted inMortality
- Rooted inSafety
- Rooted inScarce resources
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.