The Hartford is public, listed as HIG on NYSE, in Insurance.
What it sells: business insurance, group disability, AARP auto.
In the language of this map it serves 3 solutions — Business insurance, Disability insurance and Auto insurance — which between them relieve 8 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Most new businesses fail, taking the founder's savings
- Lose the home if income drops
- Household collapses if an earner dies or is disabled
- The children must be provided for if a parent dies
- A layoff arrives when the fixed costs are highest
- Lose the ability to work or care for oneself, at any age
- Driving creates accident and liability risk
- Teenagers are the most dangerous drivers on the road