Driving creates accident and liability risk. Created by car ownership.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the household, continuously, and rates 4 out of 5 for the pressure it exerts.
It is rooted in Safety.
This friction did not arise on its own. It was created by Car ownership — a solution to an earlier problem that produced this one.
The market has answered it in 1 ways: Auto insurance
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
3 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- FrictionDriving creates accident and liability risk
- SolutionCar ownership
- FrictionGet from the dwelling to work and family
- Life phaseHousehold formation
- Rooted inSafety
- Rooted inScarce time
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.