Aura is private, in Cybersecurity.
What it sells: family identity and online safety.
In the language of this map it serves 2 solutions — Identity theft and fraud protection services and Parental controls and screen-time software — which between them relieve 5 human frictions.
It also provides Cybersecurity: infrastructure that other solutions in this map depend on without the customer ever seeing it.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.