The Iceberg Model: Why Most Product Ideas Solve the Wrong Problem
By 2000, late fees made up roughly $800 million of Blockbuster’s annual revenue — sixteen…
The Six-Step Framework for Turning Any Human Friction Into a Business
One investor told Airbnb’s founders exactly what he thought of their idea: “You guys…
Six Weeks After Lehman Brothers Collapsed, Bitcoin Was Born
On September 15, 2008, Lehman Brothers filed for bankruptcy and the global financial system came…
The $79-a-Year Idea That Came From an Amazon Suggestion Box
In 2004, an Amazon software engineer named Charlie Ward was annoyed. He kept having to click an…
How an $80-a-Night Air Mattress Became an $85 Billion Company
In October 2007, Brian Chesky and Joe Gebbia couldn’t make rent. A design conference had just…
73,000 Years Ago, Someone Solved the Same Problem You’re Solving Today
In a cave overlooking the Indian Ocean, a human picked up a piece of red ochre and scratched a…