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The Human Atlasby Eonira
Solution

Resale and secondhand marketplaces

Kind
an entire industry
Sector
Home and consumer goods

Resale and secondhand marketplaces. The circular wardrobe: thrift, consignment, and apps.

It is an entire industry.

It exists to relieve Clothes wear out and fashions change. That is the whole reason it is here: nothing enters this map without a human problem behind it.

It could not exist without Smartphones and internet and Logistics and delivery networks. These are the quiet preconditions — remove any one and the solution stops working.

6 organisations in this map sell it, 2 of them publicly listed.

Its neighbourhood

Everything this entry connects to directly. Click any point to follow it.

The line back to a human being

2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.

  1. SolutionResale and secondhand marketplaces
  2. FrictionClothes wear out and fashions change
  3. Life phaseAcross every phase
  4. Rooted inShelter
  5. Rooted inStatus

Relieves

Requires

Who sells it

OrganisationValueTypeProducts
Prosus$130Bpublic · PRXTencent stake, iFood, Just Eat Takeaway
Zalando$8Bpublic · ZALonline fashion, Zalando pre-owned
Vinted$5.5Bprivatesecondhand fashion marketplace
The Salvation Armynonprofitshelters, thrift stores, addiction programmes
Goodwill Industriesnonprofitthrift stores, job training
Habitat for Humanitynonprofitaffordable homeownership, ReStore

Trends behind it