Infant formula. Decouples feeding from the mother's body and schedule.
It is a product you buy.
It exists to relieve Feed the infant every few hours, day and night. That is the whole reason it is here: nothing enters this map without a human problem behind it.
It could not exist without Packaged food manufacturing. These are the quiet preconditions — remove any one and the solution stops working.
Solving that problem created new ones: A manufactured product replaces a biological one. Follow those and you find the next generation of products built on top of this one.
8 organisations in this map sell it, 7 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionInfant formula
- FrictionFeed the infant every few hours, day and night
- Life phaseInfancy
- Rooted inHunger
- Rooted inScarce time
Relieves
Created these new problems
Second-order frictions. This is where most of the modern economy actually lives.
Requires
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| Costco | $450B | public · COST | warehouse membership, Kirkland Signature diapers and formula |
| Nestlé | $250B | public · NESN | Gerber, NAN, Purina |
| Abbott Laboratories | $230B | public · ABT | Similac, Ensure, FreeStyle Libre |
| Danone | $50B | public · BN | Aptamil, Happy Family Organics, Activia |
| Reckitt (Mead Johnson) | $45B | public · RKT | Enfamil, Nutramigen |
| China Feihe | $7B | public · 6186 | infant formula |
| Pigeon Corporation | $2B | public · 7956 | baby bottles, breast pumps, baby care |
| USDA Food and Nutrition Service | government | National School Lunch Program, WIC |