Disposable diapers. Convert a laundry problem into a purchase.
It is an entire industry.
It exists to relieve Manage waste many times a day for two years. That is the whole reason it is here: nothing enters this map without a human problem behind it.
It could not exist without Nonwoven and absorbent manufacturing and Logistics and delivery networks. These are the quiet preconditions — remove any one and the solution stops working.
Solving that problem created new ones: Billions of non-degrading diapers. Follow those and you find the next generation of products built on top of this one.
6 organisations in this map sell it, 6 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionDisposable diapers
- FrictionManage waste many times a day for two years
- Life phaseInfancy
- Rooted inSafety
- Rooted inScarce time
Relieves
Created these new problems
Second-order frictions. This is where most of the modern economy actually lives.
Requires
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| Costco | $450B | public · COST | warehouse membership, Kirkland Signature diapers and formula |
| Procter & Gamble | $400B | public · PG | Pampers, Luvs, Always |
| Kimberly-Clark | $45B | public · KMB | Huggies, Pull-Ups, Kotex |
| Essity | $20B | public · ESSITY-B | TENA, Libero, Libresse |
| Unicharm | $15B | public · 8113 | diapers, adult incontinence, feminine care |
| The Honest Company | $0.5B | public · HNST | plant-based diapers, wipes, baby skincare |