Cosmetics and beauty. Face, hair, and nails as a monthly line item.
It is an entire industry.
It exists to relieve Look employable and datable. That is the whole reason it is here: nothing enters this map without a human problem behind it.
It could not exist without Advertising industry. These are the quiet preconditions — remove any one and the solution stops working.
5 organisations in this map sell it, 5 of them publicly listed.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
2 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- SolutionCosmetics and beauty
- FrictionLook employable and datable
- Life phaseEarly adulthood
- Rooted inReproduction
- Rooted inStatus
Relieves
Requires
Who sells it
| Organisation | Value | Type | Products |
|---|---|---|---|
| Estée Lauder | $30B | public · EL | Estée Lauder, MAC, Clinique |
| Beiersdorf | $28B | public · BEI | Nivea, Eucerin, La Prairie |
| Ulta Beauty | $20B | public · ULTA | beauty retail and salons |
| Shiseido | $7B | public · 4911 | skincare, cosmetics |
| e.l.f. Beauty | $7B | public · ELF | affordable cosmetics, Rhode |