Where Status meets Midlife. Standing relative to others — being seen, ranked, and taken seriously. Status is the engine of discretionary spending, because a status good only works if it costs enough to be a credible signal. It peaks in adolescence, returns at midlife, and shapes purchases that have no funct…
Half the population, a decade of symptoms, and a generation of doctors trained to ignore it.
Menopause care and hormone therapy and Testosterone and men's health clinics.
Half the life is gone; what is left is suddenly countable.
Luxury goods, sports cars, and experiences, Cosmetic procedures and Therapy and counselling.
The last decade of ambition before the last decade of work.
Executive education and MBAs, Executive and career coaching and Starting a business.
The vacation home, the cabin, the timeshare.
Second homes, timeshares, and vacation rentals and Leisure travel and cruises.