The wedding costs more than the couple has. Created by the wedding industry raising the price of the signal.
This is a want. Something a person cannot stop feeling. Discretionary in theory, relentless in practice — status and belonging live here. It is felt by the household, once in a lifetime, and rates 3 out of 5 for the pressure it exerts.
It is rooted in Scarce resources.
This friction did not arise on its own. It was created by Wedding industry — a solution to an earlier problem that produced this one.
The market has answered it in 1 ways: Wedding loans and registries
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
The line back to a human being
3 hops from a person at a phase of life. The further a thing sits from the person, the more abstract it looks — and the more it tends to be mistaken for something that came from nowhere.
- FrictionThe wedding costs more than the couple has
- SolutionWedding industry
- FrictionSignal commitment publicly
- Life phaseHousehold formation
- Rooted inBelonging
- Rooted inScarce resources
- Rooted inStatus
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.