USAA is mutual, in Insurance.
What it sells: auto, home, banking, life for military families.
In the language of this map it serves 4 solutions — Auto insurance, Homeowners insurance, Term life insurance and Joint bank account — which between them relieve 9 human frictions.
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Driving creates accident and liability risk
- Teenagers are the most dangerous drivers on the road
- Protect dwelling and contents from fire, theft, weather
- Lose the home if income drops
- Household collapses if an earner dies or is disabled
- The children must be provided for if a parent dies
- Decide what to leave and to whom
- Someone still depended on the income
- Divide shared expenses fairly