New York Life is mutual, in Insurance.
What it sells: whole life, annuities, long-term care.
In the language of this map it serves 3 solutions — Term life insurance, Annuities and Long-term care insurance — which between them relieve 10 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Lose the home if income drops
- Household collapses if an earner dies or is disabled
- The children must be provided for if a parent dies
- Decide what to leave and to whom
- Someone still depended on the income
- Will the money last as long as the life
- Money must arrive every month without a job
- The money may run out before the life does
- Parents need care and money you may not have
- Care costs more per year than most people saved