ADT is public, listed as ADT on NYSE, in Cybersecurity.
What it sells: monitored home security, Google Nest partnership.
In the language of this map it serves 2 solutions — Home security systems and cameras and Medical alert devices — which between them relieve 3 human frictions.
It also provides Cybersecurity: infrastructure that other solutions in this map depend on without the customer ever seeing it.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.